How To Market Your Addiction Program
Have you recently started a substance use disorder program? Do you have a program and are struggling to attract more clients? If you’re wondering how to market your addiction program, look no further!
One of the most important aspects of any successful business is marketing and branding. These fields are incredibly nuanced and can ultimately determine whether or not your business will succeed. Before we dive into some of the specifics, let’s talk more broadly about some of the essential things that go into a strong market presence.
What Do I Need To Know?
The first is your website. The goal here is to drive in new business from people organically searching the internet for addiction treatment. Ideally, you want your organization to be on the first page of any google search for addiction treatment in your area. No one knows exactly how Google’s algorithm ranks websites but they’ve left breadcrumbs to help solve the puzzle. Google’s goal is to provide people with the exact information they’re searching for. Rather than overwhelm you with too much information, I’ve provided a quick breakdown of the things you should look into more.
- How to match search intent
- What are backlinks?
- How to write engaging content
- What authoritative sources can I link to? Think SAMHSA, NIDA, NATP, NIH, etc…
- What is SEO and what are the best practices?
- Why should I write blogs and what value do they bring to my organization?
After you’ve built a strong website, you need to start outbound marketing efforts. Without an outbound marketing strategy, you probably won’t be able to bring in enough new clients to keep your doors open. This includes partnering with other treatment facilities, hospitals, ER’s, primary medical care offices. Additionally, you should post flyers for your services in local coffee shops and grocery stores. Our team has extensive experience conducting outbound marketing campaigns and would be happy to teach you to create your own. The final step of outbound marketing includes sending weekly email campaigns. These should include information about your services, open houses, staff members, etc.
Social Media Presence for Addiction
The last major component of marketing includes creating a strong social media presence for addiction. The goal is to drive traffic from social media platforms to your website. It’s unlikely you’ll receive a ton of new business directly from social media platforms but it can definitely help you sustain a strong online presence. Your organization should try to submit at least 2 social media posts a week that highlight interesting things about your organization, it’s services, alumni, and more. To gain some inspiration, you should look into how other local substance use programs run their social media.
If you or someone you know has an addiction treatment program and needs business support, Orion Treatment Consulting can help! Contact us today to learn how we can help!