Marketing and Branding Starter SurveyNameEmail AddressCompany Name:Slogan (if applicable):Where will your business be located?Is there any personal relevance or deeper meaning to the name of your company?Are there any existing visuals you have in mind already?What is your mission statement, or statement of purpose? What will this company DO?Who is your target market?(level of treatment, gender, age range, socioeconomic status)What services will you be offering?Please specify levels of care, types of treatment, amenities, brand differentiators or other products/services that you want/need to be highlighted?How does your company benefit your clientele?Does your company specialize in treating a specific mental health disorder?ie. substance abuse, thought disorders, depression, anxiety.Does your company specialize in a specific treatment modality?What will your client come away feeling or having gained?What do you idealize the customer’s experience to look or feel like?(Focus on tangible or emotional benefits, rather than features or services provided.)WHY is this business meaningful to YOU? What sparked your pursuit of recovery, or the desire to start therapy treatment?(A few sentences about your WHY)TextWhat is the most important aspect of your identity or purpose that is the most important to convey? What makes your company special, different, or unique? (Use adjectives, ethics, virtues, statistics, or qualifiers to describe).(Use adjectives, ethics, virtues, statistics, or qualifiers to describe).Describe the ethos of your company in three adjectives.Who are your team members? Give me a few sentences of who they are?In five years, how will you measure your success?What does your taste in style look like for this company? What is the look and feel of your website?Do you have any existing websites or references that reflect your personality, or have aspects which you are drawn to?We will need photos or videos to use on the website, showing anything from location, people, adventures, or services. The objective is to have some elements of the reality of what being in your facility looks like. This strengthens the integrity of the brand. We can supplement some things with stock photos, but the more high-resolution images we have that show your team, your facility, your process, the better. Almost anything can be edited. Will you be able to provide some of these images and/or videos?Are there any visuals you associate with your company?(Objects, Geometric/ Organic/ Abstract shapes, Features of Nature, Movements, etc.)How would you define your company’s style?(Classic, Modern, Minimalist, Dynamic, Bold, Calm, Earthy, Corporate, etc.)Which color options do you feel are most appropriate for your company?(*All will feature a black and white option for print. Which color hues speak to you? Are there any colors you specifically do not want to feature? Monochromatic or complementary, neutral earth tones or bright bold colors, etc.)If there is a tagline or slogan, would you like this incorporated into the design?Do you want letters incorporated into the logo design?Initials emphasized, company name spelled out, monogram, special or all capitalized letters, special punctuation, etc.)If you have any examples of logos you already like, here is the place to insert them (screenshots or links):Would you like us to assemble a gallery of stock images for you?Any additional thoughts, images, etc. can be added here:Thank you for completing this questionnaire! We will review this together at our kickoff meeting and talk about next steps based on our timeline and workload. We look forward to crafting a brand you feel proud of and working together to see it grow.Send Message
